Scala Radio is a classical radio station, which was launched in 2019 through Bauer Media. It’s a station for people who want a classical radio station that’s not stuffy and educational but interesting and informative, presented by people who entertain.
Bauer Media approached Thinkfarm to develop a unique brand strategy and clear brand positioning, as well as name, brand logo and identity system to bring this new station to life.
As part of a small creative team at Thinkfarm, I played a leading role in the development of the logo, as well as the launch campaign and execution. We designed, styled, produced and delivered an extensive media plan, advertising in print, online and outdoor. We also delivered designs for office and studio branding.
The result is a successful and award-winning launch campaign, based on the central message: Classical Music for Modern Life.
Credit: Work undertaken whilst under contract at Thinkfarm, London.
Photography by Thinkfarm